Announcing Min's latest book:

Design-Centered Entrepreneurship

A concise, problem-solving approach to developing a unique business concept.

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40 years of asking:

How Might We?

Using Simplexity to activate innovation

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Does Strategic Planning Need to be that Complex?

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Is Your Team on the Same Page?

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Basadur Debrief

Our free quarterly e-Newsletter offers insight and analysis of trends, issues, and techniques that make creativity and innovation a reality.


latest blog posts

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How do you pick the best ideas?

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Sales and Marketing: Opposites Can Attract

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At Facebook and Google, Highly Successful Teams Use This 3-Word Question to Spark Creativity (With Incredible Results)

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Google and Facebook still use the 3-word question that saved a $225 billion company in the 1970s

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Basadur Profile selected by new startup connecting Businesses to PhDs

We are excited to announce that the Basadur Profile has been selected by a new sharing economy site called Find Great Minds.

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Using Creative Problem Solving for Healthcare Transformation

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Don’t Jump from 1 to 8: The Irish Spring Story

Here is one of the seminal stories from my days at Procter & Gamble (P&G) that illustrate how we are so quick to jump to solutions when solving problems. One of our competitors introduced a new product called “Irish Spring.”
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Basadur Applied Creativity Partners with CCI Resources to Enhance Basadur Profile

Basadur Applied Creativity (BAC) is delighted to announce a new partnership with CCI Resources, resulting in the launch of a new and significantly more advanced Basadur Profile.
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Publication: Regulatory Focus, Task Engagement and Divergent Thinking

By Frederik Beuk and Tim Basadur (2016)
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Design-centered Entrepreneurship: creating the products and services customers will love

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