insights & research

On this page we present articles, interviews and research documents produced by the Basadur team, which contribute to an ongoing dialogue on Applied Creativity.

Sales and Marketing: Opposites Can Attract

You have just had a great brainstorming session and came up with a ton of new ideas. What do you do next? How do you pick the very best ones? Read more >

Sales and Marketing: Opposites Can Attract

It’s no secret that the relationship between sales and marketing departments is often fraught with conflict. Read more >

Don’t Jump from 1 to 8: The Irish Spring Story

Here is one of the seminal stories from my days at Procter & Gamble (P&G) that illustrate how we are so quick to jump to solutions when solving problems. One of our competitors introduced a new product called “Irish Spring.” Read more >

Design-centered Entrepreneurship: creating the products and services customers will love

Innovation is the driver of business growth, but there is little guidance on how to make it happen. Yet, we know it happens in successful companies, because we read about the exploits of business mavericks every day in the paper. How can they do it while others struggle so much? Read more >

How Might We… keep up-to-date: announcing Simplexity U

For over 40 years, Simplexity Thinking has been changing how people think, solve problems, and deliver innovative results. And for over 40 years, Dr. Min Basadur and his team have trained thousands to use, lead, and integrate the methodology in their organizations, and their personal careers. Read more >

The engine of truly ambitious leadership: Applied Creativity

Leadership literature is stuck in a pendulum that swings between two ideals: leader as hero and permissive leader. The pendulum is driven by competing desires: for big, bold innovation on the one hand, and efficient business-as-usual on the other. Consensus seems to be that companies need to choose between one and the other mode: gazelle or gorilla. Read more >

Innovation skills, attitudes and behaviors can be taught

No one is surprised that we need training to learn business principles, but the idea that we have to learn creative problem solving somehow seems to startle people. Innovation, or creativity is widely viewed as almost an innate or instinctive trait. The truth, however, is that creative thinking is actually a readily- taught set of skills, attitudes and behaviors.Read more >

Change Making, Design Thinking, Simplexity, and Innovation

A decade ago, I received a phone call from a former client named Barry. He called to ask if I remembered leading a creative problem solving session he had participated in with a group of about 10 others. Now living in New York City and working on an advanced degree at the Pratt Institute of Design, he told me the session had helped a group of designers move forward on a city project and said it had made a major impact on him. “Designers think they are pretty good problem solvers, but the process you used taught us how to problem-solve way beyond what we thought we knew,” he said.
Read more >

The Process of Innovation: Learning and Inventing

Are some people more creative than others? Do some people "naturally" come up with better, more innovative ideas? It may seem like this, but it is absolutely not the case.
Read more >

Be Smart About Technology

Technology has transformed almost every aspect of our lives and organizations in recent decades. It has become the crucial conduit that facilitates the flow of knowledge, communications, data and ultimately, wealth. Given its impact, it’s hardly surprising that many organizations have developed the habit of looking to technology interventions to solve nearly any business problem that arises, usually to reduce costs and increase efficiency. But like many habits, an addiction to technology is frequently unhelpful, often disruptive and always expensive.
Read more >

Embracing Disruption to Stay Ahead

If there’s one rule in today’s business world, it’s that there’s no such rule as business as usual. Change is coming at dizzying speed, and once-successful companies are finding that their sure-hit formulas no longer work. The rules of the past – even those of only a few decades ago –no longer seem relevant in a universe where a company as amorphous and unlikely as Google is a global force.
Read more >

Calibrate Before You Collaborate: Five Questions to Guide Group Work

by Alex M. Dunne and Tonya M. Peck

Collaboration means different things to different people, and personal factors also affect how creative groups collaborate. It’s important to establish, from the outset, not just what will be accomplished, but how.
Read more (PDF) >

How Innovation Works

Innovation is the bedrock of our economy, and we need to foster it in businesses and schools. But how does innovation work? And how can we make our businesses, factories and schools more conducive to creating innovative products and services? Min is one of two experts in creative thinking we talked to about the issue.
Listen here >

Maverick People Are Often Fired

A friend of ours recently sent in a link to an interview with Dr. Geoffrey West he thought we would find interesting. He was right, we did, and now we’re sharing it with you in the hopes that you find it interesting too!  Read More >

How Do You Create a Hot Team?

A "hot team" is much more than a sports team on a winning streak. Teams that are hot produce tangible results time and time again. They exceed expectations. Read more >

Where Are the Generators?

Problem generating does not come easily to many people. People tend to wait for others to find problems for them to solve rather than take the initiative to seek out, or anticipate problems, changes, trends and opportunities for improvement or innovation. Read more >

Challenging Times: What’s Your Best Bet?

By Lorraine Weygman, M. Ed., CHRP

Now that global economies are going through tough times again and may get tougher before the pain stops, fear and its resulting knee-jerk reactions are counterproductive. Read more >

Group Think Is Not What You Think It Is

Interview on Collaborative Innovation with Min Basadur and Sam Malatesta, Founder, Malatesta Capital Corp., moderated by Paul Almas. Read more >

Applying Creativity to Drive Innovation During Recessionary Times

A conversation with Min Basadur delving into these two predominant and seemingly paradoxical ideas. Read more >

The Power of Collaborative Innovation

By Paul Almas, Vice president, Design and Development, Basadur Applied Creativity Inc.
Try to think of another word that is as frequently used in today's media as the word, "Change." Not only is it front and centre on the World Wide Web, our television programs and our newspapers, the Democrats used "change" as the centerpiece of their winning election strategy. Read more >

Perception – the Fuzzy Situation, then the Facts (Accurate Problem Identification)

By Paul Almas, Vice president, Design and Development, Basadur Applied Creativity Inc.
Highlighting the importance that a problem solving process must identify real problems, not perceived ones - that Canada has a innovation shortfall and to embrace this as a fact is the first step towards innovating creative problem solving remedies. Read more >

Hospital Wait Times Reduced With SIMPLEXITY THINKING

Hospital wait times are problem issues and the focus of numerous studies. It has now become a political nightmare with enough visibility to attract renewed provincial and federal funding. This may not be a matter of making further dollar investments in equipment. Increasingly the issue is around the performance of the processes leading up to treatment. Read more >

Research Notes from a World-Class CEO Round-Table on Leadership

The successful leaders of the 21 st century will be those who can lead their organization and teams to make driving valuable change a standard way of life. Read more >

The Key to Innovation is Problem Definition

History’s greatest inventors - from Thomas Edison to Polaroid camera inventor Edwin Land - were brilliant at discovering problems that people didn’t even know they had. Read more >

Comprendre le problème pour imaginer la meilleure solution

Les grands inventeurs se sont révélé être des visionnaires, anticipant des besoins avant même qu’ils ne se fassent sentir. Lire plus >

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