Google and Facebook still use the 3-word question that saved a $225 billion company in the 1970s

Tuesday, October 3, 2017

Min Basadur was working as a creative manager at Procter & Gamble in the mid-1970s when he got a call from a team in product development. "We need some help," Basadur remembers the team leader telling him. "We feel like a bunch of failures."
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At Facebook and Google, Highly Successful Teams Use This 3-Word Question to Spark Creativity

Tuesday, October 3, 2017

Imagine you're a leader, and you want your team to accomplish ambitious goals. (Maybe you don't have to imagine.) There are three basic questions you can ask at the outset. All three questions seem very similar at first. But, the most innovative teams at some of the world's most successful companies (among them, Facebook and Google) encourage people to use one construction out of the three--and to abandon the others.
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Basadur Profile selected by new startup connecting Businesses to PhDs

Monday, July 24, 2017

We are excited to announce that the Basadur Profile has been selected by a new sharing economy site called Find Great Minds. Our Profile has been incorporated into their platform that connects businesses and PhD’s: This web site creates opportunities for PhDs (“Great Minds”) to build real-world experience while earning income. If you have businesses, friends or colleagues you think could benefit from this new gig economy site please share this information with them. They can join now at Once on the site they can simply click “I am a Great Mind” to join and complete their profile. Once the site reaches critical mass, Find Great Minds will then open the site for businesses so that they can start posting work projects for PhDs.

Using creative problem solving for healthcare transformation

Friday, July 14, 2017

Can you imagine the next time you are up against a problem in your organization, bringing all the stakeholders together in one room and leaving with a solution that works for everyone?
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Basadur Applied Creativity Partners with CCI Resources to Enhance Basadur Profile

Friday, March 24, 2017

Basadur Applied Creativity (BAC) is delighted to announce a new partnership with CCI Resources, resulting in the launch of a new and significantly more advanced Basadur Profile. Many of you will be aware of the hard work and insight which has gone into creating the most powerful assessment of individual and team problem solving styles available.
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Basadur Applied Creativity and Enterprise Saint John Have Teamed up in a New Innovation Program Call

Tuesday, June 2, 2015

The Secret Phrase Top Innovators Use

Friday, October 3, 2014

Warren Berger, Harvard Business Review
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Embracing Disruption to Stay Ahead

Friday, October 3, 2014

Be Smart About Technology

Friday, October 3, 2014

Pelham tries creative problem solving in committee

Friday, October 3, 2014

HR needs to be more strategic

Friday, October 3, 2014

HR needs to be more strategic - what the heck does that mean? Don’t just hire individuals. Hire problem solvers and build teams
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CAFE GTA FEYA Award Winner - Basadur Applied Creativity

Tuesday, April 2, 2013

How Innovation Works

Friday, February 1, 2013

Min was a recent guest on Viewpoints radio magazine.
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There is no problem that is not solvable.

Friday, February 1, 2013

There is no problem that is not solvable, Min discusses applied creativity on Professionally Speaking TV
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Google Discusses the Benefits of Simplexity Thinking from Min

Friday, February 1, 2013

Basadur Wins Family Enterprise of the Year Achievement Award

Wednesday, March 21, 2012

CAFE GTA is proud to announce that Basadur Applied Creativity will be the recipient of the prestigious Family Enterprise of the Year Achievement Awards to be presented by award sponsors BMO Harris Private Banking at The Family Business EVENT on Thursday March 29.

Founded 30 years ago by Min Basadur, Basadur Applied Creativity is a unique global company experienced in helping organizations use applied creativity to solve problems and create growth opportunities.

Basadur first help people and organizations discover the ‘why’ and then lead them through
the ‘how’ to solve the most complex problems. The Mission of Basadur Applied Creativity is
to permanently change how entire organizations think so that creative thinking becomes a
way of life.

Please join us at The Family Business EVENT to hear how the problem solving power of
the business Founder has allowed Basadur Applied Creativity to prosper through the next
generation by ensuring their clients use a process, process skills, tools and an understanding
of each other's problem solving styles to generate innovative results.

Congratulations to Basadur Applied Creativity!

Download the PDF

Announcing Our New e-Workshop

Monday, April 11, 2011

Ideally suited for facilitators hoping to expose their team members to Simplexity Thinking, We have just launched our first ever Level I e-workshop.  The course is divided into three main lessons which include an overview of the Simplexity Thinking System including the Basadur Profile, a walkthrough each of the 8-steps of the Simplexity Thinking Process and how to apply these learnings with an actual problem.

Degroote School of Business, CGA Ontario and Basadur Applied Creativity Announce a New Partnership

Monday, April 11, 2011

The goal of the partnership is granting attendees a Certificate in Creative Problem Solving and Innovative Thinking.

The program is designed specifically for CGAs to support them in linking the process of creative problem solving with the skills and tools to make that process work. Provided in partnership with McMaster University Executive Education, Degroote School of Business, and Basadur Applied Creativity, CGA Ontario is pleased to offer to members and industry an in-depth two-day Certificate program. This exciting new program will support professionals in identifying and emphasizing opportunities for discovering improvements in processes, products, teamwork, and the implementation of innovative solutions to everyday problems.

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