who we are

Led by Min Basadur, our team has years of experience helping organizations use applied creativity to solve problems and create growth opportunities.

Min Basadur, Founder   

Dr. Min Basadur is Professor Emeritus of Innovation in the Michael G. DeGroote School of Business at McMaster University and Founder of Basadur Applied Creativity. Dr. Basadur is a recognized world leader in the field of applied creativity and specializes in organizational effectiveness, cost improvements, innovation and problem solving.

His years of experience building creative thinking, innovation and problem solving capabilities across organizations has helped numerous industry leaders, including Procter & Gamble, Frito-Lay, PepsiCo, Goodrich and Pfizer increase employee engagement/effectiveness by using Simplexity Thinking and Applied Creativity methods to improve costs and generate increased revenues. Dr. Basadur has recently introduced a new online tool, the Basadur Creative Problem Solving Profile, which is helping organizations build better teams and problem solving abilities.

His work is noted for its applicability and scalability within organizations.  Dr. Basadur is the author of two books on creativity, innovation and effective problem solving, The Power of Innovation and Simplexity Thinking: A Flight to Creativity.  He is the inventor of Simplexity Thinking and the NEW Basadur Creative Problem Solving Profile for effective problem solving and team building.  Basadur Applied Creativity recently branched out helping healthcare institutions reduce wait times, optimize results and substantially reduce costs through its Basadur Health division.


Bob Basadur, VP of Professional Services

Bob joined Basadur Applied Creativity on a fulltime basis in 2005. In his role, he manages day-to-day strategic operations including all technology and business development activities. He regularly liaises and meets with clients, outside BAC consultants and suppliers to forge strong relationships and enhance ongoing communications. Bob spends considerable time conceiving and rolling out new business opportunities across the organization.

With an IT background focused on web development and strategy, he coordinated and implemented development of an e-commerce enabled online version of the Basadur Innovation Profile used by clients around the globe. Bob also is the driving force behind Debrief - the company e-newsletter that gets sent out to contacts twice a year. He is a capable Simplexity Thinking facilitator and disciple of the methodology.

Bob has an undergraduate degree in Biology and an MBA specializing in finance and information technology from McMaster University. Until recently, he was President of the DeGroote Alumni Association.

Tim Basadur

Tim Basadur has extensive experience working in the field of applied creativity. He has been involved in delivering workshops, leading and coaching senior managers and contributing to the complex problem solving efforts of Basadur Applied Creativity clients for more than 15 years.

Tim majored in strategic management while completing his MBA at Dalhousie University in 2002. He is currently teaching in the business program at Concordia University in Chicago and is a regular contributor to the continued efforts to further develop and improve the research-based knowledge behind the Simplexity Thinking Applied Creativity System.

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